Système U is a cooperative of French retailers. With more than 1,575 points of sale, Système U is one of the leaders in its market.
The customer context
Système U was looking for a shoebox line to match its image. The products were to be delivered directly to its shoe manufacturers in China.
The aim was to reduce in-store handling and the volume / cost of transport.
Creation of a range in the image of the brand
Optimization of the number of box references to adapt to all types of shoes.
Boxes sent directly from our factories in China, to the company’s suppliers also in China